Grow Your Business Doing Less

Sep 11, 2021

Let's look at why we should consider doing less, even at the risk of going back on everything they've taught us?

The harder you continue to work, the further you get from where you want.

We have put so much effort into learning every aspect of the business, that yeah, we're probably able to do everything within the business. That doesn't necessarily mean that we're the best at it or that we can't find people that can do it better, more efficiently, and faster. But it is so hard for us to let go, right?

Letting go is one aspect of the business growth attitude that we need to have to reach the level of success that we want for our businesses. Why should we consider doing less? It's because when we don't have this attitude, and we want to do everything ourselves, and we're holding on to things that we shouldn't be doing, we're keeping our business from the growth that it can reach; it's going to hinder the growth of the company. It's an attitude that will give us more free time and let us do more of what we love and want to do inside and outside the business. It's that attitude of "I know that I need to be surrounded by people that can help me take the business to where I know it can grow." It's an attitude of realizing that the business that you want to build cannot be built if you are involved in everything, and you don't start doing less and freeing up your time.

The other aspect is that we're doing many things poorly, inefficiently, and sometimes even deficiently when we do everything. This is what is holding back the growth of your business. It's not its potential. It's not the market. It's not sales. It's not any of the things we are always trying to fix. It's not letting go, it's being stuck doing things that you shouldn't be doing every single day, and obviously, this is what's going to keep a company from growing. When everything depends on you, and every single answer comes from you, there's no way a company can grow.

What are the challenges we have as business owners, not to be involved in everything: - The first is the mindset. I think we don't have the right mindset, as I said before, this is a business growth attitude. That attitude is a mindset that we need to break through for it to work. Because if we don't believe in it and if you don't put all of our efforts into it, then you're going to do it halfway, and it's not going to work. Remember that we are business owners, we're stubborn, we probably started this business, because we're stubborn, we probably heard from so many people not to get started doing this. When we decided to start growing, it was the same thing we probably heard from so many people; don't risk it. But because you are stubborn and know where you want to take your business, you did anyway. Well, that strong stubbornness that has helped you get here, it's not going to help you get any further. Because we have that mindset that if we don't do everything, things are not going to get done right. So we want to get involved in everything. We stop people in their tracks when they're doing their work, and we get involved; we take on work from other people that we feel could be done better. We get involved in decisions within departments that perhaps they do better if we didn't.

So, the idea that if I don't get involved in everything in the business and I don't guide everybody, things are not going to go right is a mindset that we need to change. And instead, get the mindset that the more I surround myself with good people, the faster and easier this company is going to grow. Usually, what happens if we don't is that after a while, we fall into this addiction of people coming to us, interrupting us, getting every single answer from us because it makes us feel good, special, and in control. So when we don't have that, we miss it. I know because I have clients that have gone on vacation, and they said, you know, after the fourth day in vacation, and the company is running right, and there were no problems, I just had to get back to make sure that everything was running as it should. It's once again that addiction of wanting people to come to me for answers instead of working the problems out the way they should. We fall into this addiction because there's fear that if we're not involved in everything, the company is not going to grow, the company is not going to keep on the same track as we want. This fear keeps us from letting go, from stepping away and letting people do what they need to do, and letting people make mistakes so that they can correct them and learn from them, letting people take control so that they can become responsible for the things they need to be responsible for. But if we're constantly protecting them, it's going to be very hard for them to ever take ownership of what they need to.

We don't let go because we have this victim way of thinking: I have no resources, no time, no money, and I don't have the right employee. That scarcity mindset of "not having" keeps us involved in every aspect of the business. Our victim way of thinking doesn't allow us to see beyond what opportunities are there.

Usually, this happens because of a lack of structure; it's very hard for us to delegate when we don't have a good solid structure. Everybody depends on you instead of having a structure where you have people that depend on other people, and you work with a small number of people within the company to get to where you want to go. When you don't have the structure required for growth, then what ends up happening is it takes a toll on your time, and you get more involved in everything in the company. This is completely the opposite of letting go. Also, when you don't have a good structure, then you probably have the wrong employees in key positions. So, you don't feel confident in being able to delegate or being able to let go of part of the processes, systems, and responsibilities to others because they're not the right people.

Let's take a look at some practical steps on letting go. First of all, you need to decide that that's what you want. You actually need to decide and then move to take action. Start by changing the "how question" and the "who question." Dan Sullivan has shown us that anytime we ask the who question, we end up overwhelmed. We get anxious; we get stressed because it's impossible for us to do everything. So, he says to stop asking, how am I going to do this? And instead, start asking who would be the right person for this. When we start thinking this way, then the How comes about.

Then there is also finally that consistency and accountability. We may say we want to do this and start, but because something fails or doesn't work, we go back to the old ways of doing things. Letting go and working less is not an overnight thing. This requires a decision, planning, and then testing what's going to work. Very few people get it right the first time. It takes some time for all these steps to fall into place, and your business starts running on its own. Can you imagine being able to have a business that runs on its own, that doesn't demand you to be there 24 seven, that actually can grow even when you're on vacation?

That's why nowadays, so many business owners are turning to consulting, coaching, or mentoring so they can have that accountability partner that helps them take the business to the next level by staying consistent. Having that accountability helps them to stay on track, not deviate, and focus on the vision of what is important for the business. Every single time I see clients focus on doing this, they let go more and more easily every time. They free up more of their time, the company starts bringing in more resources, and fantastic things start happening when we let go and let the company grow.

If you enjoyed this article and would like some help in letting go to start growing your business to its fullest potential, take a free strategy session. Go to https://juancarlosbernal.com/consulting and sign up for a free strategy session. We'll work together to make sure we put a plan together to get you started on letting go and freeing up some time.